91 LAYERS

Client: Personal Project

Creative Project Detail: Pay homage to Adolfo Wildt’s sculptures and expressiveness, while infusing pop art elements to the design.

Being inspired by the great sculpture Adolfo Wildt, I used his sculpture as a jumping off point to to create a new narrative using pop art elements. I leaned into the the concept of reincarnation, repetition and infinity, to add subtle touches, with splashes of bold and less vibrant colors, to create an intriguing image with a notch for further conversation to be had. T-shirt designs ensued, because you have to! T-Shirts are infinite.

Client: Student Success Center (University of South Carolina)

Creative Project Detail: New Year, New Design. Improve, while also distancing this year’s design from last year’s.

New year, new concept. Finding new ways to add to the following year’s iteration design. This year’s design leaned into the direction music festival poster. Vibrant, erratic, colorful, but still holding the hand of the brand.

Client: Student Success Center (University of South Carolina)

Creative Project Detail: Design the yearly planner handed out by the Student Success Center, within the University of South Carolina.

Every year the division of Student Success Center designs a planner for students at the beginning of the new school year. For the 2024 planner design we collaborated to create a sticker template that would be plastered all over the students’ planner front and back covers. Using landmarks, lore, traditions, historic events, etc., attached to the university, I was able to create a student’s dream moodboard for all things USC.

Client: Me, Myself and I (Sammy)

Creative Project Detail: Branding for my website, apparel, freelance work and creative endeavors.

Everyone needs a logo, right?! ;)
I wanted to create a logo for my personal website, but also for name and visual recognition for my freelance work. It needed to be abstract and not so settled into one piece, or lane, of my work. I like to work with varied clients, and for me, my logo should create a feeling that I don’t just create for one type of person. It has to speak more than one language. Having an organic, stacked shape to represent “layers”, while keeping the look minimal, playful and open to interpretation, I knew I needed something that clients could attach their own meaning to. We all have depth, and figuring out those layers is part of the ride.

Client: Honors Residence Hall (University of South Carolina)

Creative Project Detail: Create a graphic mark for merch for the Honors Residence Hall within the University of South Carolina.

To start with, this is a logo “not logo”. For those clients that you can’t afford to create an official logo for. Honors is symbolic with the “Honeycomb”, so I thought honey is a good addition and texture to apply to their graphic. Not overtly goopy honey, but honey nevertheless. Good for coffees and teas. Or so I’ve been told.

Client: Me Mums (la mama mia)

Creative Project Detail: Personal project to create a graphic to honor my mother.

While not the definitive gesture to honor my mother, I knew I wanted to create something for her. Her birth last name being Diaz, after her divorce, I always wanted to acknowledge her maiden name, as a reclamation of who she is, regardless of her married life. Using her last name and infusing flora to represent her Puerto Rican heritage, I wanted to show a sign of appreciation and support for who she really is. No matter what chapters she lived through.

Posters created for the ‘Curiosity Cabinet’, a chamber music/performing collective from NYC. A radio drama series that included six separate performances grouped as three double-features. “Axeman” and “Dead West” as one performance, “Paper Daughter” and “Strange Library” as a second performance and “Home” and “The Mysterious Affair at Styles” as the third performance.

For images of the performances head to: www.the-curiosity-cabinet.com/look.

Graphic created for a t-shirt design. The design was created as part of a project for performance artist Demetrius “Sixx” Similien, out of Columbia, SC.

Art print created for a collaborative art show. Inspired by city culture, sneaker culture and pop culture through the lens of Andy Warhol; and myself.

T-shirt design created from my original work “Memories del Pasado” (Memories from the Past).

Sample T-Shirt design

Wing mural submission for Hotel Trundle. Concept created to be printed and placed as a vinyl mural on the outside of the boutique hotel in Columbia, S.C.

Ads created for the inaugural Columbia Food and Wine Festival. Published in Free Times newspaper. I was also part of the creative team to design the logo for Columbia Food and Wine Festival. Client: Free Times and Five Points Association.

Print ad created for Free Times’ Blythewood Guide 2017. Client: Blythewood Gloriosa Florist.

Print ad created for Free Times newspaper. Client: Crescent Construction.

Print ad created for City of Cayce’s Holiday Parade of Lights.